_Memorable experiences build relevant brands.

projects

_services

What we do.

We believe that every new project brings a challenge to it. We don't have pre-crafted answers. We need to figure out the best path for each case in order to build unique brands.

_strategy

During the strategy phase, we will understand the universe of the brand, looking deeply into the competitive scenario and users needs. Visual research is also an essential part of the strategy. That provides valuable insights to define and create the basis for the project language.

_strategy services

Branding diagnostic • Brand Platform • Brand Architecture • Business Model • Service Design

_language

Based on the defined strategy we will develop the visual style guide to build and support an adequate and robust perception of the brand towards the public. By creating visual guidelines for future projects, we guarantee brand consistency and a stronger identity.

_language services

Naming • Visual Identity • Brand Guidelines • Visual Language • Brankbook • Verbal Language

_brand experience

The brand experience must always be based on the language defined to it. All the band's touch-points must be aligned and under the same visual and verbal discourse. The brand experience is how the brand is materialized and seen by all the users.

_brand experience services

Brand management • Point of Purchase Materials • Merchandising Manual • Wayfinding and Signage • Editorial Design • Packaging • Webdesign • Social Media Management

_Vínculo is what empower us!

We don't think small. We believe that having a common feeling is crucial to achieving collective goals.

We get involved with things that we love. We truly believe in people's potential, in collective thinking, and in knowledge exchange.

We understand that the best way to amplify ideas and initiatives is through a friendly conversation, a critical point of view, and a valid methodology.

Our goal is to understand the essence of things and design in the most natural form possible.

_team

Bringing people together

_hugo rocha

 

Founder and Managing Partner. Designer with an MBA in marketing . Currently working on his Ph.D. in Lisbon (Portugal).

_victor montechiari

 

Founder and Managing Partner. Designer Postgraduated in Strategic Design.

_guto barreto

 

Designer with an MBA in Branding Inovation.

_betinho bastos

 

Designer with an MBA in Business and Project Management

_deborah eltz

 

Communication.

_laura mello

 

Design Student.

_contact

Let's talk.

_telephone

+55 (21) 99697-0545

 

_e-mail

vinculo@vinculodesign.com