_Memorable experiences build relevant brands.
projects
_services
What we do.
We believe that every new project brings a challenge to it. We don't have pre-crafted answers. We need to figure out the best path for each case in order to build unique brands.
_strategy
During the strategy phase, we will understand the universe of the brand, looking deeply into the competitive scenario and users needs. Visual research is also an essential part of the strategy. That provides valuable insights to define and create the basis for the project language.
_strategy services
Branding diagnostic • Brand Platform • Brand Architecture • Business Model • Service Design
_language
Based on the defined strategy we will develop the visual style guide to build and support an adequate and robust perception of the brand towards the public. By creating visual guidelines for future projects, we guarantee brand consistency and a stronger identity.
_language services
Naming • Visual Identity • Brand Guidelines • Visual Language • Brankbook • Verbal Language
_brand experience
The brand experience must always be based on the language defined to it. All the band's touch-points must be aligned and under the same visual and verbal discourse. The brand experience is how the brand is materialized and seen by all the users.
_brand experience services
Brand management • Point of Purchase Materials • Merchandising Manual • Wayfinding and Signage • Editorial Design • Packaging • Webdesign • Social Media Management
_Vínculo is what empower us!
We don't think small. We believe that having a common feeling is crucial to achieving collective goals.
We get involved with things that we love. We truly believe in people's potential, in collective thinking, and in knowledge exchange.
We understand that the best way to amplify ideas and initiatives is through a friendly conversation, a critical point of view, and a valid methodology.
Our goal is to understand the essence of things and design in the most natural form possible.
_team
Bringing people together
_hugo rocha
Founder and Managing Partner. Designer with an MBA in marketing . Currently working on his Ph.D. in Lisbon (Portugal).
_victor montechiari
Founder and Managing Partner. Designer Postgraduated in Strategic Design.
_laura mello
Design Student.
_betinho bastos
Designer with an MBA in Business and Project Management
_deborah eltz
Communication.
_contact
Let's talk.